I compressed 100 photos through 3 formats. Here's the actual data. A 2MB JPEG photo. Convert it to WebP — now it's 480KB. Convert it to AVIF — now it's 310KB. Same visual quality. Three different file sizes. I've spent the last 2 weeks building an image compression tool, so I've seen thousands of these comparisons. Here's what the numbers actually say, and what it means for your website. The Setup I took 50 real-world photos and 50 screenshots/design assets — not ...