Tech
Google Keeps AdX as Court Favors Behavioral Remedies Over an Ad Tech Breakup
Google will not be forced to sell its AdX advertising exchange under the current remedies path in its U.S. ad tech antitrust litigation. U.S. District Judge Leonie M. Brinkema rejected the Department of Justice's proposed AdX divestiture while leaving the court's underlying monopoly findings intact. The result is a significant shift in emphasis: rather than dismantling Google's ad tech stack, the court is pursuing behavioral remedies intended to make parts of the ecosystem more open and contesta...
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