Pew Research Center has quantified a shift that publishers, SEO teams, and businesses have been watching closely: when an AI-generated summary appeared in Google search results, users clicked traditional result links in 8% of visits , compared with 15% when no summary appeared. The findings do not establish that summaries alone caused the difference, but they show a clear association between AI-led result pages and less outbound traffic to source sites. The Pew Research Center analysis of...