When business owners reach out to discuss a new digital product, one request comes up surprisingly often: "We need a mobile app." And in many cases, my response is: "Maybe. But probably not yet." That answer usually surprises people. After all, some of the world's biggest companies have successful mobile apps. So shouldn't every business have one? Not necessarily. Over the years, I've worked with businesses across different industries, and I've noticed a common pattern: many...