THE SHORT ANSWER · Decide the hours first. Then pick a channel that fits them. Almost every solo founder does this the other way round: read about a channel, decide it sounds right, and then try to find time for it. That ordering guarantees the channel loses, because the time was never there and the channel was chosen without reference to it. Two hours a week, chosen in advance and defended, beats an ambitious plan that survives until the first bad Tuesday. What makes solo marketing har...