Microsoft just told on itself. The "Frontier Company" push, announced in a blog post pitching AI engineering that "amplifies and protects your intelligence" , flips the sales script from "look what AI can do" to "here's how we protect what you already have." That reframe is a confession. The AI governance framework Microsoft is now selling exists because enterprise deals were stalling, and they were not stalling on model capability. They stalled on trust, IP exposure, and payback nobody coul...