Here's a stat that changed everything for me: a single reply on someone else's tweet is worth 13.5x more than a like in the algorithm . Not 13.5% more. 13.5 times. I discovered this by accident four months ago. At peak, I was pulling 332,000 weekly impressions on Twitter. Zero ad spend. Zero threads. Just replies. My best reply got 1,300+ likes. Most of my original posts couldn't crack 100 impressions. The ironic part? I'm the guy building a social media tool. And I was getting more tract...