Black Friday 2026 lands on 27 November. That is eleven weeks from today, and most sites that fail that morning failed weeks earlier, when nobody rehearsed the traffic. What follows is a twelve-week countdown, so you are already a week behind. That is fine. The order matters more than the calendar: targets before testing, testing before fixing, fixing before freezing, and no unproven code into the day. What "Black Friday ready" actually means A website is ready when it can serv...