Sooner or later someone files a ticket: "Add schema so we show up in ChatGPT." It sounds reasonable. Structured data is machine-readable, AI is a machine, so more markup must mean more AI visibility. It's not that simple. Here's what the documentation actually says, what's worth shipping on a SaaS site, and which claims to push back on. What Google says about schema and its AI features Google's guide to AI features (AI Overviews and AI Mode) is blunt: there's no special schem...