Tech
The Founder-Led Sales Playbook: From $0 to $1M ARR Without Hiring a Single Salesperson
Every bootstrapped SaaS founder hits the same wall. You've built a product. You have organic signups. You're at $3-5K MRR growing 5% per month. At this rate, you'll hit $1M ARR in approximately... never.
The conventional wisdom says: hire a salesperson. But you can't afford one. A decent SaaS AE costs $80-120K base plus commission, and the good ones want to sell for funded companies with brand recognition.
Here's the good news: you don't need a sales team to reach $1M ARR. You need a syste...
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