(Illustration of a profit margin squeezed between client price pressure and rising AI cost to serve in IT companies) Ask any IT services founder what a new customer means, and you’ll hear the same thing: growth. A signed contract, a bigger pipeline, a better quarter. But there’s a question that rarely gets asked in the celebration meeting: what does it cost us to serve this customer? For decades, the answer was predictable. A new client meant a few more engineers, a few more laptops, and a pr...