If you're a solo founder or small team shipping on GitHub, at some point someone asked you: "what changed in the last release?" And if you're honest with yourself, your answer was probably a Notion page nobody reads, a GitHub releases tab your users don't know exists, or "I'll get to it." A changelog sounds like a low-priority vanity feature. But here's what I've learned building a SaaS: when you ship frequently and users don't know what changed, they churn quietly — not because the produc...