A common mistake is treating social comments like a public bulletin board: post something, skim replies when there’s time, and react ad hoc. That works only until the volume increases, the tone shifts, or a real issue shows up. A better mental model is to treat the comment section like an always-on, public support queue with a community layer on top. It’s where people validate your product, ask pre-sales questions, report bugs, and sometimes test your boundaries. If your team builds software,...