A 2025 Pew Research Center study found that users clicked traditional results in 8% of Google visits with an AI summary, compared with 15% when no summary appeared. Links cited inside those summaries received clicks in only 1% of visits. That changes what visibility means. A page can influence a decision without receiving the visit and developers increasingly control whether its information can be found, interpreted, and cited correctly. AEO is not a replacement for SEO; it is an additiona...