Most revision rounds don't spiral because the client is picky. They spiral because the feedback lost context on the way to you. Here's why that happens, what agencies try, and how to make each note clear enough to fix the first time. Why a round actually spirals A revision round is supposed to be one loop: client looks at the site, says what's off, you fix it, they look again. The trouble is that most of the feedback you get can't be acted on as-is. "The hero feels cramped on ...