Fathom Analytics and Umami both make a credible case for privacy-conscious website measurement. The decision for a small website team is whether to buy a managed dashboard with little maintenance or run a broader analytics platform that can also be self-hosted. A third option, Clics, matters when the team wants the complete traffic-to-conversion picture and a separate record of verified AI crawler requests. The comparison below uses the same requirements for all three: setup, acquisition repo...