A comment keyword looks like a small copy decision. In practice, it controls whether someone can enter the DM workflow without confusion. The best keyword is not the cleverest word. It is the word people can notice, remember, type, and connect to the promise in the post. Make the keyword match the offer Use a word that names the thing being requested. GUIDE, CHECKLIST, DEMO, PRICE, and WAITLIST create clearer expectations than broad words such as INFO or YES. The caption and first DM...