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Building an Interactive Excel Dashboard for E-commerce Product Analysis: A Case Study of Jumia Products
Introduction: Turning Jumia Product Data into Business Insights
E-commerce platforms generate a lot of product data, but raw numbers become useful only when they can support better decisions. For Jumia sellers, prices, discounts, ratings and customer reviews can provide clues about product performance, customer engagement and possible pricing strategies.
For this project, I worked with a dataset of 112 Jumia products to explore these relationships using Microsoft Excel. I wanted to find ou...
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