I shipped an iOS app three weeks ago. It has 1 review. Not "1 star" — one single review, from one person. Downloads are somewhere between zero and a rounding error. The app works fine. People who use it like it. Nobody finds it. Instead of guessing, I pulled data on the entire category and looked for the pattern. Here's what the numbers said, including the part I didn't want to hear. The setup The app is a screen time blocker. The pitch: it's for adults who want to block t...