Tech
300 Customer Interviews Before Writing a Line of Code - The Discovery Process Behind Omnea
Most "how we built it" write ups start with the tech stack. This one starts earlier: with 300 conversations a founder had with procurement leaders before deciding what to build at all.
Omnea's founder, Ben Freeman, spent that discovery phase hearing some version of the same complaint repeatedly, that procurement processes were widely disliked and the tools available were clunky, but nobody had actually rebuilt the stack from scratch.
Why this matters more than the eventual tech cho...
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