I sat through a vendor demo last month where a "next-generation AI marketing platform" promised to 10x our content output. I asked one question: "What's actually happening when I click Generate?" The answer, after some squirming, was a POST request to gpt-4 , a prompt template with our brand name string-interpolated in, and a temperature of 0.7. That's it. That's the platform. $40k/year for a fetch() call and a system prompt someone wrote in an afternoon. I'm not here to tell you...