Most technical products don't fail because the product isn't good enough—they fail because no one sees, understands, or trusts them. Engineering-led teams often treat go-to-market as an afterthought, relying on documentation, word of mouth, or last-click attribution instead of building audience, credibility, and distribution early. In an era of AI search and fragmented attention, successful GTM means publishing where technical audiences already are and treating visibility as a core part of the p...