Small b2b saas, about 15 of us, the product has an AI feature that sits inside the paid plan. I own both the spend and the infra, which mostly means i hear about it when either one goes sideways. For the last couple of weeks i'd been heads-down on the cost side. The inference bill had grown into a real piece of our gross margin instead of a rounding error, and most of our calls were going to claude purely out of habit. So i went through what the feature actually does and pushed the cheap work,...