A saree brand in India posted a reel. It got traction. By the end of the day, their team had 1,000+ DMs from people asking about price, fabric, availability. Three people. Manually replying. Every single day. I'd never thought of Instagram DMs as a "sales operations" problem before. But that's exactly what it was. The brand wasn't struggling with marketing, In fact their content was doing well. They were drowning in demand they couldn't process fast enough. Customers would DM, n...