I was head down, focused on building my product, but it was only when I finally launched that I realized I had entered a crowded market. Yes, “screen recording.” It was hard promoting it because people have now seen more screen recorders than Tinder profiles. Instead of getting discouraged, I rolled up my sleeves and got into marketing. I posted every day on Twitter, coded new features, created content, reached out to people on LinkedIn, posted in Reddit groups, launched on Product Hunt, and w...