I’ve been thinking about product mascots lately. Not logo mascots, but characters used inside the actual product: onboarding, empty states, error screens, success moments, docs, etc. My take: they can make a SaaS more memorable, but only if they match the brand and don’t feel like a random illustration pack. The hard part is consistency. One pose looks good, then the error state looks like a different character, then the onboarding art has a different style. I’m building around this proble...