Think about it like this, you have been going to both a mcdonalds in your city & a local burger food truck in your city for about 2 years If mcdonalds raised their prices or started messing up their orders more, you would feel a stronger emotion of anger and probably not go anymore But if the food truck started that, you would have bit more understanding and probably even talk about it with the owner while ordering. Why is that? One word: Connection People MUST feel connected to y...