Been in this space long Been in this space long enough to see what actually moves the needle vs. what just looks good in a pitch deck. What's working - Prompt monitoring is real. Knowing which queries trigger your brand in AI responses gives you actual signal to act on. - Citation source tracking matters more than most people realize. If you know which pages AI engines pull from, you know exactly what to fix. - The SEO + AEO combo is the biggest unlock right now. Your traditional SEO f...