saw the "is anyone building boring saas" question come up again and the answers are always the upside. recession proof, low churn, no hype cycle. all true. here's the stuff that doesn't make the cheerful version. boring saas is lonely in a specific way. nobody wants to hear about it. you can't post a slick demo that gets 500 upvotes. you tell people you make billing software for a trade they've never thought about and their eyes glaze. there's no crowd cheering you on, because the th...