SaaS
How do you get your first 10 customers when your buyers don't hang out online?
14 months in, product is working, have real customers using it. But distribution is the thing I keep hitting a wall on and I'm running out of ideas. The buyers we're going after are small business owners in a traditional offline industry. They're not on LinkedIn. They don't read blogs or newsletters. No Slack groups, no forums, no communities. The only place they show up digitally is Instagram and WhatsApp and even there they're posting, not browsing. Every channel I try runs into the same...
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