SideProject
How to get yuor first 1,000 Customers, A Playbook
I coach founders for a living and I've watched this same movie a few hundred times. Someone's stuck in the single or low double digits on customers. They're sure it's a marketing problem. They ask which channel to run. Cold email? SEO? Ads? Reddit? Wrong question. I had a client once. B2B SaaS agency. Built the product perfectly, launched to silence. He tried cold email. Then a branding agency. Then he fired people. Then he blamed marketing. Months of it. He finally picked up the phone and...
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