been talking to a bunch of early founders lately and the same thing keeps coming up. the product's genuinely good — but a stranger lands on the homepage and can't tell what it actually does in the first ~7 seconds, so they bounce. and the brutal part: the people who leave confused never tell you. you just see a high bounce rate and blame traffic. it's almost never the traffic. you're too close to your own product to see the gap — all the context is in your head, so the headline that's obviou...