One thing I’m starting to find counterintuitive with SaaS ideas: The complaint itself is not always the best signal. A lot of people complain, but the problem becomes more interesting when there is already a boring workflow around it. Something with a name, an owner, a deadline, and a bad current process. Like dispute management, invoice reconciliation, margin tracking, access reviews, vendor reviews, renewal tracking, stuff like that. It is usually less exciting than a big “AI idea”, bu...