I run a small alterations and tailoring shop and started building an email list maybe six months ago. Got about 340 subscribers so far, mostly from a sign-up sheet at the counter. Haven't done a single send yet because I keep getting stuck trying to figure out what platform to use without blowing money on something that's overkill for my size. Every time I research saas email marketing tools I end up down a rabbit hole of pricing pages and feature comparisons that seem designed for companies ...