I'm a student founder building a SaaS for fashion brands. For the past few months, I spent most of my time building the product. This week I decided to stop building for a bit and focus on customer discovery. I identified 13 founder-led apparel brands in the US and Europe and sent personalized emails asking a simple question: A few things surprised me: Several founders still seem to personally monitor their inboxes. Asking about their process gets a much warmer response than ta...