In more than 10 years in B2B tech marketing, I've never worked at/with a company that was successful at outbound. I have never seen a well-performing setup created by other people, I never succeeded (despite multiple attempts) to hire the right person or agency to execute the job for me, I've never managed to build a viable motion myself. Everything I saw was a lot of busy-work setting things and the results were a joke compared to the inbound. I now - again -need to start and scale outbound m...