There is a new approach I started using in my web agency that completely changed my results. For years, I did what most people tell web designers to do. Go on Google Maps, find businesses without websites, and contact them. What I started doing differently was targeting businesses that already had websites. The reason is simple. If a business already has a website, it means they understand the value of having one. You do not need to convince them why a website matters because they have alrea...