SaaS
Did anyone else underestimate how hard it is to get the first customer when your product needs access to sensitive business data?
I’ve spent months building a product that I’m genuinely proud of. From a technical perspective, it’s in much better shape than I expected it would be. What I completely underestimated wasn’t the engineering. It was trust. The product analyzes marketing data, so before anyone can experience its value they have to connect accounts that contain client data. That’s a huge ask when you’ve never heard of me. I’ve tried sample datasets, demo accounts, detailed documentation, and sharing the reaso...
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