tldr; Know exactly who you’re building for. Find where they already spend time, solve a painful problem with an obvious payoff, and keep showing up. My first SaaS failed badly. Looking back, so many things went wrong. no clear ICP built what I thought was ‘cool’ no solid distribution channel For my second SaaS, I reversed the order: distribution before product. Today, it crossed $10K for July. I summarised what I think worked and didn’t. Built what I would actually u...