Somewhere in the last year the phrase world model stopped meaning a system that represents how things behave and started meaning any video generator with good marketing. What bothers me is not the word, it's that the evidence never changed to match it. Look at how the last few launches were argued. Black Forest Labs put out FLUX 3 last week and the headline evidence was a preference test the lab ran on itself: its video preferred in 77% of comparisons against Runway Gen-4.5, 93% against Luma R...