Some context: we do linkedin outbound for ourselves and a few clients. Reply rates felt like they were sliding all year and I got tired of arguing about it from vibes, so last week I finally pulled the raw numbers out of our database. Every outbound DM or Inbound pitch to us. 21,589 messages once I threw out the ones too recent to judge fairly. Three things surprised me. Message length is brutal. Under 150 characters: 31.9% got a reply within a week. Over 400 characters: 13.3%. I reread ou...