SaaS
Why early-stage SaaS founders are overpaying for Meta ads (and how micro-creator CPMs actually work)
Hey r/SaaS , Over the past few months, I’ve been analyzing customer acquisition costs across different B2B and dev-tool SaaS startups. One trend keeps popping up: early founders burning $1,000+ on Meta/Google ads with almost zero trial conversions, while others are getting 3-5x ROI using micro-creators. Since there's a lot of confusion around creator marketing pricing, I wanted to break down the actual unit economics of working with micro-creators (10k–50k followers) in technical niches. ...
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