in our case 53% of our July customers were already paying Clay, a $100M+ competitor and Here's how we take them off (nothing groundbreaking but mostly the stuff that took us 2 years to actually do consistently) Calling yourself the alternative to a giant is supposed to be weak branding. It's the riskiest thing we did, on purpose, because the buyer isn't learning a category, they have 3-4 tabs open evaluating daily, one bad week and they turn on you. everyone who stayed picked us with a rea...