"We tested, this channel doesn't work for us" -> You can often hear this when you communicate with the founder or CMO of a B2B startup. I remembered this phrase because a week ago we started testing a new channel for generating demos - cold calls. On Friday, I sat in on the first session of cold calls that our contractor did and remembered scenes from the movie The Wolf of Wall Street. That same day, he booked the first demo. We already tried to launch cold calls 2 years ago,...