
SaaS
If Duolingo hired me to create a product launch video, this is how I’d approach it.
I’ve been exploring how motion design can make a product feel more engaging without sacrificing clarity. For this concept, I wanted to take inspiration from Duolingo’s playful visual language and translate the product experience into a short motion piece. The main challenge was balancing fun animation with product storytelling . Instead of simply animating UI screens, I focused on: • Creating a strong visual hook in the opening seconds • Using motion to guide the viewer through the pro...
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