Every SaaS team I talk to can tell me their churn rate to the decimal. Almost none can tell me which screen loses people. We've built a whole industry around measuring the outcome and almost nothing around understanding the cause. You know 40% of trials don't convert. Do you know what they were trying to do when they gave up? Which feature confused them? Which step they hit before they closed the tab and never came back? Session recordings sort of help, but nobody watches 400 of them. Heatma...