Quick background: about 10 years in B2B SaaS sales, co-founder of a B2B SaaS. I see a lot of posts about validating ideas and understanding potential, so I wanted to share from experience what works great as a starting point. These are a great exercise you can do as desk research, even before you talk to actual people. There is competition It's very rare to enter a market with no competition at all. It can happen if you're a true innovator or tapping into something new, but in most ca...