A friend asked me recently whether setting up a branded short domain was worth the effort for a small SaaS business. My initial answer was that it felt like one of those things you do after you've ‘made it.’ Nice to have, but hardly a priority when you're trying to get customers. Then we mapped out everywhere their links were showing up. Product update emails, demo follow-ups, LinkedIn posts, webinar registrations, affiliate partnerships, customer onboarding emails, event handouts and even...