I was not sure this was going to work. Cold outreach with video felt like a lot of effort for something that might just get ignored the same way cold emails do. We did it anyway and I am glad we did but there are things I would change if we ran it again. Here is everything. We needed a way to do outreach that did not look like outreach. Emails were getting ignored, DMs were hit or miss, and we wanted to try something that would actually stop someone and make them feel like a real person reach...