I don’t think founders are thinking hard enough anymore or perhaps, we’ve gotten just too comfortable with surface solutions and wave chasing. There is a surprising amount of founders right now looking for “ideas” as if they are something you find in a book. If you are asking “how do I come up with a startup idea?,” you are likely looking for a trend to chase rather than a problem to solve. The best ideas usually find you when you experience a friction point so annoying that you can’t ignore ...